Pricing
Simple, transparent pricing
Three plans, priced per user, billed monthly. No setup fees and no long-term contract — every plan starts with a 7-day free trial, and you can change tiers whenever your firm does.
The complete CRM for a solo advisor who wants clients, documents, and household finances in one organized place.
per user · billed monthly
5 GB file storage
Start 7-day free trial- Clients & households
- Unlimited contacts & households
- Notes, tasks, documents & activity roll up across the household
- Per-household document vault with an auto-organized folder tree
- Relationship mapping, tags & global fuzzy search
- Drag-and-drop pipeline board
- Client data
- Household finances & net worth tracking
- Insurance coverage tracking
- Security
- Passkey sign-in & firm-wide MFA policy
- Encrypted client data & full audit trail
- Export your data at any time
- Email & calendar sync
- Client booking pages
- KYC profiles & annual reviews
- Planning & compliance suites
- Call & text capture
- Client portal
The whole platform: planning, compliance, and every client conversation captured automatically.
per user · billed monthly
50 GB file storage
Start 7-day free trial- Everything in Essentials, plus
- Communications
- Microsoft 365 or Google Workspace email & calendar sync
- Call & text capture — RingCentral, Zoom Phone, Teams voicemail
- SmartVestor lead capture
- Task & note templates
- Planning suite
- Retirement decision engine (Monte Carlo) with live what-if levers
- Year-by-year tax planning & Roth conversion comparison
- Social Security claiming strategy for individuals & couples
- Estate flow, beneficiary register & rollover analysis
- One-page plan, review packet & PDF deliverables
- Compliance suite
- KYC profiles & annual KYC reviews with sign-off
- Obligation worklist & firm compliance dashboard
- Communications surveillance & principal review queues
- Suitability attestations
- Versioned document register & downloadable exam packet
- Client experience
- Client booking pages — self-scheduling, written to your calendar
- Client portal — read-only client logins, free forever
- Call recording archive
- Firm-wide Teams call logs
For firms that archive call audio. Recording retention is the storage-hungry part of books and records — this is the tier built for it.
per user · billed monthly
1 TB file storage
Start 7-day free trial- Everything in Professional, plus
- Call recording & voicemail archive, retained with the contact
- Recording transcripts where your provider supplies them
- Microsoft Teams call logs across the whole firm†
- Storage
- 1 TB included — 20× Professional
- Audio dwarfs every other record type, so the quota is where it matters
- Support
- Priority support
Prices are in USD per user plus applicable sales tax, per month. Client portal logins are free and never count as a seat. Connecting a third-party service — Microsoft 365, Google Workspace, RingCentral, Zoom Phone — requires your own subscription with that provider. † Firm-wide Teams call logs require a Microsoft 365 tenant administrator to grant consent during setup.
Compare plans
What's included at each level
| Feature | Essentials $99/user/mo |
Professional $199/user/mo |
Max $249/user/mo |
|---|---|---|---|
| Contacts & households | Unlimited | Unlimited | Unlimited |
| Household rollup & document vault | ✓ | ✓ | ✓ |
| Pipeline, tasks & notes | ✓ | ✓ | ✓ |
| Household finances, net worth & insurance | ✓ | ✓ | ✓ |
| Passkey sign-in, encryption & audit trail | ✓ | ✓ | ✓ |
| Data export | ✓ | ✓ | ✓ |
| Email & calendar sync (Microsoft 365 / Google) | — | ✓ | ✓ |
| Client booking pages (self-scheduling) | — | ✓ | ✓ |
| KYC profiles & annual reviews | — | ✓ | ✓ |
| Planning suite — retirement engine, tax, estate, rollover | — | ✓ | ✓ |
| Plan deliverables — one-pager, review packet, PDF | — | ✓ | ✓ |
| Compliance suite — obligations, surveillance, register | — | ✓ | ✓ |
| Call & text capture (RingCentral, Zoom Phone, Teams voicemail) | — | ✓ | ✓ |
| Client portal (free client logins) | — | ✓ | ✓ |
| Task & note templates | — | ✓ | ✓ |
| SmartVestor lead capture | — | ✓ | ✓ |
| Call recording & voicemail archive | — | — | ✓ |
| Firm-wide Microsoft Teams call logs | — | — | ✓ |
| File storage | 5 GB | 50 GB | 1 TB |
| Support | Standard | Standard | Priority |
Security features are never tier-gated. Passkeys, the firm MFA policy, encryption, tenant isolation, the audit trail, and data export are included on every plan — access to your own records is not something we think should cost extra.
Questions
Pricing FAQ
Is there a free trial?
Yes — 7 days on any plan. You create your firm's workspace yourself and start using it right away. Checkout collects a card so your subscription continues without a gap; it isn't charged until the trial ends, and cancelling before then costs nothing.
How do I start?
Pick a plan above and create your workspace — it takes about a minute, there's no sales call in the way, and you'll be looking at your own data the same afternoon. Bring one household you know well; that's the fastest way to tell whether this fits your practice.
How does per-user pricing work?
You're billed per active team member, per month. Client portal logins are always free and never count as a seat. Adding a user is prorated immediately; removing one frees the seat at your next renewal, so a seat you've already paid for stays usable until the period ends.
Can I change plans later?
Any time, from Firm settings. Moving down a tier never deletes anything — the affected features lock, your data stays exactly where it is, and everything unlocks again the moment you upgrade.
What counts toward file storage?
Client documents, email and text attachments, contact photos, compliance documents, and — on Max — call recordings and voicemail audio. Audio is far larger than anything else a CRM stores, which is why the recording archive and the 1 TB allowance sit on the same tier. Your current usage, broken down by category, is always visible in Firm settings.
Do I need separate accounts for the integrations?
Some integrations connect to services you already use — Microsoft 365, Google Workspace, RingCentral, Zoom Phone. You connect your existing accounts, and those providers' subscription fees are separate from UltimateCRM.
Is my client data secure?
Client data is encrypted at rest under a key unique to your firm, tenant isolation is enforced in the database itself with row-level security, and passwordless passkey sign-in is available on every plan. Our security page describes the architecture in plain language rather than badges.
Try UltimateCRM free for 7 days
Create your firm's workspace in about a minute. Cancel before the trial ends and you pay nothing.